Commercialisation of yoga: Boon or bane?

Published on Many Article IANS, The Times of India, The Economic Times, The Business-Standard, Yahoo News, Shafaqn, L A Indian, The News and many more.
From the tranquil environs of a forest or mountains, yoga is now increasingly moving to airconditioned enclosures within homes, fitness centres or attractive resorts. While commercialisation has surged the popularity of yoga, glamourising it to suit modern taste, this has also taken away the authenticity of the age-old discipline, say experts.
Nupur Sikka, director of Ganga Kinare, a riverside boutique hotel in Rishikesh - a city touted as ‘World Capital of Yoga’ and home to many ashrams and spiritual gurus - feels that “commericialisation has both positive and negative impact”.
“We really need to treasure the traditional yoga style and maintain its authenticity rather than mixing up different styles of yoga,” Sikka told IANS.
The origins of yoga - which helps in physical and mental well-being - have been speculated to date to pre-Vedic Indian traditions. Later, yoga gurus from India introduced the discipline to the west. It is estimated that 250 million people around the world practice yoga, over 20 million of them in the US.
It has evolved into forms like hot yoga, power yoga, Ashtanga yoga and more.
Now, with the world ready to celebrate International Yoga Day on June 21 - proposed to the UN by by Prime Minister Narendra Modi and accepted with acclamation - experts hope its popularity gets a further boost.

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