Musafir Namah recently featured an article on the Indian travel and tourism sector titled “Budget 2016: Travel sector wishes for…”. The featured article highlights that since the BJP government came to power in 2014, the tourism sector has risen in prominence with none other than the Prime Minister Narendra Modi himself extolling the employment and revenue generating virtues of tourism.
The article also features excerpts of the industry leaders in tourism on what do they expect from this budget. Abhilash K Ramesh, Director of the Kairali Group, an authority in wellness tourism was quoted saying that due to the positive mention of Ayurveda at various Government forums there is a surge of hope that the government will offer a helping hand to promote Ayurveda’s credibility globally. He also added that right now for everyone, “the focus should be on increasing international arrivals in terms of medical tourism through alternative therapies like Ayurveda”.
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Budget 2016: Travel sector wishes for…
Since the BJP government came to power in 2014, the tourism sector has risen in prominence with none other than the Prime Minister Narendra Modi himself extolling the employment and revenue generating virtues of tourism. There was lots of action too with the launch of two new airlines Air Asia and Vistara, one going bust – SpiceJet, the easing of the visa policies with VOA being extended to 43 nationalities and quick visas for SAARC patients as well as the initiating of the much needed dialogue and action around cleaner and safer cities. Yet, there is much more needed if the Government is indeed serious about gaining from tourism’s potential. Its against this backdrop that Budget 2016 gains importance. It will be closely watched for signals for real intent for bolstering India’s travel trade. Here is what industry leaders’s expect.
Abhilash K Ramesh, Group Director, Kairali Ayurvedic Group: Marketing of India’s Ayurvedic heritage and potential for medical tourism.
With the positive mention of Ayurveda at various Government forums, we are hoping for a substantial increment in terms of Budget allocated to Ayush and all the relevant Ministries & departments to promote Ayurveda with a strong focus on research and cementing Ayurveda’s credibility globally. The focus should be on increasing international arrivals in terms of medical tourism through alternative therapies like Ayurveda”.
Musafir Namah Bureau
Published on: February 28, 2015
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